NESTA TOYS
Safety, fun & learning with every toy!
INDUSTRY
Nesta Toys set out with a simple mission: to make learning fun, safe, and hands-on for kids. In a market filled with flashy toys, they needed to stand out by connecting emotionally with parents who value purposeful play and child development.
APPROACH
I brought their story to life through engaging social media storytelling, vibrant visuals, and content that spoke directly to parents. By highlighting the joy and learning behind every toy, collaborating with family-focused influencers, and encouraging real customer moments, I helped Nesta Toys build a brand community rooted in trust and play-based education.
283%
JUMP IN IMPRESSIONS
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
363%
RISE IN WEBSITE CLICKS
Play-Land Community
Created a Community: Developed and launched a dedicated parenting community focused on empowering parents with practical tips, educational insights, and resources to raise their children effectively. This initiative became a value-driven extension of Nesta Toys' brand ethos.
Pinterest Feed
Gained over an average monthly views of 70k. Posted daily activity, tracing or colouring sheets. Link to all pins ever posted.
LinkedIn Posts
Shared purposeful content on sustainability and conscious parenting to spark conversations and position Nesta Toys as a thought leader among parents and educators.
Analytics Overview
Drove 378k+ impressions, 18k engagements, and a 363% boost in clicks proving the power of purposeful content and smart strategy.
